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Sunday 20 November 2016, 09:27 Uhr - Gast
The move to add view counts on Instagram continues its pursuit of dominating video advertising. “Every part of a video view — from the initial impression to a complete video view — drives value,” the company notes in its blog post. Further, this change appears within days of the platform’s announcement to allow iOS and Android device users the ability to switch between accounts. This capability not only makes using Instagram much easier for businesses, celebrities, and those involved in marketing campaigns who typically need to switch from one account to the other. The company also recently created an ad-friendly option to extend Boomerang videos from 30 seconds to 60 seconds.
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